THE ROLE OF ZERO PARTY DATA IN PERFORMANCE MARKETING

Comprehending First-Touch Vs. Last-Touch AttributionLast-touch attribution models give all conversion credit rating to the last touchpoint a user involves with prior to taking a preferred activity. This attribution design can be useful for determining the performance of your brand recognition campaigns.

The Challenges of Cross-Device Attribution in Performance MarketingEfficiency advertising begins with a clear set of campaign purposes. It entails introducing marketing projects on electronic channels to drive desired actions from clients.